Most beautiful places and cultures &Marketing business

Marketing survives and grows in the social context. All marketing decisions have social implications. Marketing must act responsibility and ethically toward consumers and society. The societal marketing concept is an emerging concept. It holds that organizational objectives should be achieved through customer need satisfaction in ways that protect the interests of the consumers...

This concept holds that the key to achieving organizational objectives consists of market orientation. Integration of marketing activities to satisfy the needs of customers. This concept has the following features:a. Target Market: Well defined target market. Tailored making programme which is efficient and effective than competitors.b. Customer Orientation: Under the marketing...

a) The production Concept: This concept holds that customers prefer widely available and low cost products. This concept has the following features:a. Production-orientation of the organization. It aims at selling what can be produced.b. High production efficiency through improved technology, standardization and mass production.c. Mass distribution of the product to...

We know that marketing is related with customers. All activities of marketing become possible with customers. And without customers no work of marketing can be done. So that marketing must have responsibility towards customers. And marketing should protect customer’s interests thorough:a) Product Quality: Provision of reliable products at reasonable prices. Guarantee, warranty...

This concept holds that individual customer is the key to achieving organizational objectives. Marketing is done to satisfy the needs of individual customer. This concept has the following features:i. Focus on individual customer needs and values.ii. Tailoring marketing programme to the needs of individual customer. Customized marketing mix. Individualized promotion and...

This concept holds that customers should be persuaded into buying through aggressive selling and promotion efforts. This concept has following features:a) Selling orientation of the organization which aims at satisfying the seller’s needs. It focuses on products. The aim is to sell what is made.b) Aggressive selling and promotion to attract customer; pushing the products...

a) Target Market: No single product can satisfy everyone in the market. The total market is segmented. Segmentation is the process of dividing the total market into homogeneous groups of customers. Members in the group share similar needs and characteristics. Each group requires a distinct marketing mix. The chosen segments for marketing constitute the target market.• Target...

1. Relationships: They are long-term mutually, satisfying relations with key parties- customers, suppliers, channels. The focus is to build lifetime loyal customers. Knowing customers and delivery of high customer value and satisfaction build relationships. They result in relationship marketing which ensures that customers remain as loyal customers.2. Networks: They consist...

We know that, marketing is demand management. It stimulates demand for products. In marketing different activities are done such as pricing, promotion and exchange of ideas, goods and services etc.Exchange is the total process of obtaining a desired product from someone by offering something of value in return. Exchange is the essence of marketing. It is a value creation process.Five...

Value, satisfaction and quality are interrelated concept. Because customers focus to value, quality and satisfaction while purchasing the things form the market. To be familiar about these concepts very well below is their details:i) Value: It is the ratio between what the customer gets and what he gives. The customer gets benefits and gives costs. Product choice is guided by...

A product may be any thing that satisfies a need or want of a man. Organization develops products for the target market. Products can be of following types:a) Goods: Physical goods such as food, clothing, books, cosmetics, computer etc. They are tangible and touchable in nature. And they also can be owned by individual.b) Service: Intangible activities that can not be owned...

Needs, Wants and Demand represents the language of marketing. They come under the core concept of marketing. They plays important role in marketing management. Because, by the help of these factors the marketing manager solves the problems related to marketing appeared in business organization.Needs: Needs exist in the individual. They describe basic human requirements. They indicate...

Marketing is a combination of business activities lunched to plan, price, promote and distribute want satisfying things to specific markets to secure organizational objectives. Some features of marketing can be shown as follows:a) Marketing is a societal process: Process is way to do something in systematic method. Marketing also manages marketing activities. Such activities...

This is the age of marketing. Marketing activities are part of everyday life of human beings. All types of organization need marketing to achieve their objectives. Marketing has gained a great deal of importance for the success of modern organizations.To the general public marketing is selling products. However, selling represents only part of marketing. Marketing consists of...

A human society is the combination of male and female. If both male and female are educated, they can play equal role in each steps of their life. There is a saying that a man and woman are two wheels of a cart. If one of the wheels is weak, the cart can not move ahead properly. The progress of the nation also depends up on female education, too.Nepal is a country with different...

Nepal is an agro-based country. It is also rich in natural resources. It is not an industrialized country on required level. There are some small industries. Some traditional industries such as preparing clothes at home, making pots, making baskets etc. are cottage industries of Nepal. To operate these sorts of industries do not need a large amount of capital.There are many cottage...

When a man takes birth, grows, gets young, at last gets old. In his life, he sees, enjoys and encounters with many events and many personalities. Among them, some events become memorable in his life; which can't be forgotten. Like that, when I was 14 years old, an event happened with me has been fresh in my mind.I passed class seven at the age of 12 from a government school. Then...

The people visit many places, which has importance of religious, historical, cultural and natural beauty. We also visit different places. We can get entertainment from visiting places.Three years ago, I visited Janakpur of Nepal with my class friends of BBS 1 st year. We went there by bus. When the bus arrived at Janakpur, we got off from the bus and went to Ram-Janki Temple....

Few people born in this earth can make their own identification in the world. Among them Gautam Buddha is one of the most popular personality in the world. He is the establisher of Buddhism. He had born about 2550 years ago in Salghari of Kapilvastu Lumbani as the eldest son of king Suddhodhan and mother queen Maya Devi. His father had kept his name Siddhartha. He was one of surprising...

Holi is colorful and famous festival of the Hindus in Nepal. It is the festival of colors, because different types of colors like; red, yellow, blue, orange, green….etc. are highly used these days of festival. Generally, it falls in the month of March. It is mostly celebrated in Terai belt but nowadays it is celebrated all over the Nepal. During the festival people of Nepal enjoy...

FM radio is very popular and important means of communication. The full form of FM is frequency modulation. And the term ‘radio’ is defined as the process of sending and getting information, message, and news ….etc. by the help of electromagnetic waves. The FM radio is cheapest and famous means of communication to get knowledge about different things, information and entertainment....