Most beautiful places and cultures &Marketing business

Relationship is a dynamic word which is used in different sectors of business. Relationship needs in all sectors to make good working environment. Without relationship we can not think good working environment of organization. So that it is very inportant in business organization for marketing.Relationship management is building long term mutually satisfying relations with customers....

In the daily life, organization should track and monitor customer satisfaction. The following methods can be applied for tracking customer satisfaction.Complaint and Suggestion System: Customers are encouraged to make suggestions and complaints. Hotels provide printed forms to guests for this purpose. Web pages and e-mail is used to facilitate information flow.· This method provides...

While entering in global market we may face different types of difficulties. So that it is very difficult to enter and adjust in global market. Some barriers to global market entry are as follows:1. Political Risk: Political instability resulting from changing government policies, civil disorder and terrorism can create high political risk. This becomes a barrier to global...

This is the age of globalization. Where, trade is running globally in the world. So that, every company should go globally to achieve goal. Before going global, a company should consider the following factors:Political Risk: It arises from political instability. Its sources can be change in government policies, civil disorder, agitation, terrorism and restrictions. It can lead...

Holistic marketing concept focuses on all matters related to marketing. Some of them are as follows:It uses integrated marketing to meet customer needs.It uses relationship marketing to develop lifelong relations with customers.It uses internal marketing to make members of organization customer-oriented.It practices societal marketing to promote consumer and societal welfare.It...

The modes of entry in global market can be described as follows:Export: It is selling domestic products to foreign countries. It is executing orders received from foreign countries. They can be received direct or through middlemen. Where, export helps to increase sales volume. Economics of scale can be reaped. However, it caves logistics, procedural, servicing and market promotion...

Globalization is a process that promotes:Economic interdependence of all the countries in the world.Integration of national economics into one global economy.Free movement of products across boarders. World becomes a single market with no trade barriers and control regime.Global free flow of capital, labour, management and technology across borders.Extensive use of information...

The focus of this concept is that everything matters in marketing. It integrates the new concept with the societal marketing concept. Integrated marketing is used to meet customer needs. Relationship marketing is used to develop lifelong relations with customers. Internal marketing is used to make all members of the organization customer-oriented. Social responsibility is practiced...

We can not think life of marketing without society. Because, all the activities of marketing are done in the society. Marketing emerges and takes place in the global world from the society. So that, marketing should protect societal interests though:Environmental Quality: Marketing should make all efforts to protect and promote environmental quality. It should work for clean and...