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The strengths and weaknesses of each competitor should be assessed. It should be based on:• Resources: They can be physical, financial, human and information resources of the competitor.• Competencies: Competencies and performance record of the competitor’s human resources. Competitive advantages of competitors which cannot be copied.• Share of target market: Percent...

Market competition refers to many companies engaged in satisfying the same customer need. For example, copying need can be satisfying by carbon paper, stencil paper, computer printer, and photocopies. Market competition can be:A) Product Class: It is a group of homogeneous products which are substitutes for each other. For example, breakfast products can be cornflakes, chiura...

Opportunity is a favorable condition in the environment. It enables marketing to consolidate and strengthen its position. It is an important factor in shaping market strategy. Good marketing is the art of finding, developing and profiting from opportunities. Opportunity is located in the external environment. External environment consists of conditions and forces outside...

1. Market The Nepalese has traditionally been a seller’s market characterized by controls, shortages, and scarcities. Most of the organizations lack effective marketing information system. Marketing decisions are largely based on hunches and intuition where personal knowledge and experience play an important role.2. Since 1980, Nepal has adopted the policy of liberalization...

Demand is want for specific product backed by purchasing power and willingness to spend. A market is the set of all actual and potential customers of a product with demand. Demand analysis is the basis of most marketing decisions. Market can be: a) Potential Market: It is size of market with set of customers having sufficient level of interest in a product. They have prospect...