Relationship is a dynamic word which is used in different sectors of business. Relationship needs in all sectors to make good working environment. Without relationship we can not think good working environment of organization. So that it is very inportant in business organization for marketing.Relationship management is building long term mutually satisfying relations with customers. It aims to earn and retain their long term loyally. The customer is regarded a partner in creating value. It involves knowing the customerand delivering high customer customer value satisfaction. It is a method to retain custoers by building one-to-one relatinships.
Relatinship management is a long term partnership between marketer and customer. Both parties collaborate for identifying needs and developing and updating marketing mixes to satisfy needs. It creates customer loyalty to ensure that customers return time and time again.
In this way relationship management in marketing is building good relation between all related aspects of marketing in business organizations.
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