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We can not think life of marketing without society. Because, all the activities of marketing are done in the society. Marketing emerges and takes place in the global world from the society. So that, marketing should protect societal interests though:

Environmental Quality: Marketing should make all efforts to protect and promote environmental quality. It should work for clean and green environment by the use of recyclable materials. Natural resources should be judiciously used. Pollution should be controlled by protecting forests, rivers, lakes, wild-life and air.
Employment Generation: Marketing should generate employment opportunities, especially for women and disadvantaged groups. Industries should be promoted in less developed and backward regions.
Meet Community Needs: Marketing should contribute to social causes such education, health, arts, culture, sports etc. It should use its expertise and resources to solve social problems.