Most beautiful places and cultures &Marketing business

A product may be any thing that satisfies a need or want of a man. Organization develops products for the target market. Products can be of following types:

a) Goods: Physical goods such as food, clothing, books, cosmetics, computer etc. They are tangible and touchable in nature. And they also can be owned by individual.

b) Service: Intangible activities that can not be owned or touched by individual is service. Some examples are computer training, hairdressing, bike repair, management consultancy and lecturing in classroom. Most goods also deliver services. Like a computer provides data processing service to the users.

c) Ideas: Ideas include concepts, philosophies, causes and issues. Basic idea like environmental protection, consumerism, human rights, equality of sexes and property rights to women etc.

d) Experiences: Experiences are also like a product. Experiences like climbing the Mt. Everest, rafting trip in river, balloon flying, cable car ride etc.

e) Events: Time-based events such as Olympic game, South Asian Federation games, exhibitions, artistic performance, conventions etc.

f) Persons: Person is related with celebrity marketing for political leaders, movie stars, artists and professionals.

g) Place: Specific location such as country, region, city or village to attract tourists, factories, offices, residents etc. An example is “Visit Nepal 1998”.

h) Properties: They are intangible rights of ownership. They can be land, house, share, debenture etc.

i) Organization: They are building of strong and favorable public image. Examples are: SONY- It’s ‘SONY’, PHILIPS- “Let’s make things better”. Hulas “Why buy others when Hulas is there”.

j) Information: Production and distribution of information by schools, universities, newspapers, magazines, internet, CDs etc.

Where, brands help the customer to identify products of different company or industry of different country.

Needs, Wants and Demand represents the language of marketing. They come under the core concept of marketing. They plays important role in marketing management. Because, by the help of these factors the marketing manager solves the problems related to marketing appeared in business organization.

Needs: Needs exist in the individual. They describe basic human requirements. They indicate a state of felt deprivation. Marketing does not create needs. They exist in the individuals automatically with the follow of time. Different people have different needs some of them are as follows:
• Physical needs: This types of need is related to food, clothing and shelter.
• Safety needs: Under this need, people want protection from physical harm and economic threat.
• Social needs: Under this need, they want love, friendship and belongingness.
• Ego needs: Under this need, they want status recognition and self-esteem.
• Self development needs: They want knowledge, achievement and creativity.

Wants: They are specific satisfiers of needs. Specific products satisfy wants. Marketing influences wants by offering various products. Wants are unlimited. Resources are limited. Customers want high value and satisfaction for money.

Demand: They are wants for specific products. They are backed by ability and willingness to buy. Wants backed by money and willingness to spend the money become demand.

Marketing is a combination of business activities lunched to plan, price, promote and distribute want satisfying things to specific markets to secure organizational objectives. Some features of marketing can be shown as follows:

This is the age of marketing. Marketing activities are part of everyday life of human beings. All types of organization need marketing to achieve their objectives. Marketing has gained a great deal of importance for the success of modern organizations.

A human society is the combination of male and female. If both male and female are educated, they can play equal role in each steps of their life. There is a saying that a man and woman are two wheels of a cart. If one of the wheels is weak, the cart can not move ahead properly. The progress of the nation also depends up on female education, too.

Nepal is a country with different casts, languages, religions etc. So that, there are different societies in Nepal. In most of the societies, women are neglected. They are considered to be the means of reproduction and enjoyment only in some societies in Nepal but it is not good, In the contest of Nepal, only less than 30% of the females are literate whereas average literacy rate is 55%. Most of the women are linked within household activities. Because of being illiterate most of the women are conservative. They believe in superstitions. But in present condition, many girls are going to schools and collages to get knowledge. The girls in the urban areas are getting more opportunities to go school than the girls in rural areas. So that, most of the females in urban areas are educated, but in village area few females are educated and only up to S.L.C.

I am also from village area. So that, I have seen and understood their condition. In village girls should work in the house more than boys. And many of the girls don’t have good economic condition to spend in education. Although, Government of Nepal has announced free education up to 10 classes but the people also should buy pen and copy to study. So that, the condition of female education is not satisfactory in Nepal.

Nepal is an agro-based country. It is also rich in natural resources. It is not an industrialized country on required level. There are some small industries. Some traditional industries such as preparing clothes at home, making pots, making baskets etc. are cottage industries of Nepal. To operate these sorts of industries do not need a large amount of capital.

There are many cottage industries in Nepal. Some of the major cottage industries available in Nepal are weaving clothes, cloth printing, carpet-making, carpentry, carving in word, making utensils, making basket, making traditional paper, making shoes, making the tools of steel and iron, making mats, making pots, making ornaments and so on.

The condition of them in our country is not improving, rather is getting worsened. There are many reasons behind their decline. Firstly, they can not compete with modern industries which can produce a large numbers of goods and sell cheaply and quickly. Second, cottage industries are not well-organized and managed due to lack of experts and knowledge. The founders of the cottage industries are unknown about modern techniques and policies of operating business organization. Nowadays, cottage industries in Nepal are facing with many problems for their existence and revival. If the government of Nepal does not bring some new policies for them, they will disappear after some years. And other many people of Nepal also may have to face unemployment problem. Many people are living their life by working in cottage industry. So that government of Nepal should be conscious in such field.

When a man takes birth, grows, gets young, at last gets old. In his life, he sees, enjoys and encounters with many events and many personalities. Among them, some events become memorable in his life; which can't be forgotten. Like that, when I was 14 years old, an event happened with me has been fresh in my mind.

I passed class seven at the age of 12 from a government school. Then I went to Ghorahi and got admitted in a secondary school. After a few days, we had a cultural programme prganized by the students of the school. We invited all the teachers and school management committee members to watch the programme. All of them arrived there on time. There were eighteen events of our programme. Most of them were singing songs, dances, dramas and music.

I also called to announce the programme. As we started our programme, it started raining heavely. The stage of the programme was safe because it was covered with a tent. Nearly 1500 students were watching the programme. We thought that our programme had to be postponed and I told it to the audience. The audience told us not to postpone it. All of them got wet completely while they were watching the programme. I was highly satisfied with programme because it was really impressive for all. I realized that most of the audience got spellbound by watching folk dances and listening to folk songs. The programme wa memorable for me because it was the first programme which we wtudents managed and handled first in my life.

The programme also taught me a lesson; folk dances and fold songs are really impressive and entertaining because they can touch the hearts and impulse of the people. Such programme can save our culture and civilization if we preserve them properly.