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his is the age of marketing. Marketing activities are part of everyday life of human beings. All types of organization need marketing to achieve their objectives. Marketing has gained a great deal of importance for the success of modern organizations.
his is the age of marketing. Marketing activities are part of everyday life of human beings. All types of organization need marketing to achieve their objectives. Marketing has gained a great deal of importance for the success of modern organizations.To the general public marketing is selling products. However, selling represents only part of marketing. Marketing consists of creating, promoting and delivering product to satisfy customer needs. If creates value for customer. It delivers satisfaction to customers. It deals with customer.
Marketing is demand management. It stimulates demand for product. It helps organization to understand what their customers want. It also helps to decide what product should be offered to satisfy their wants.
Marketing is concerned not only with attracting customers but also with retaining customers. Value attracts customers. Satisfaction retains customers. Marketing is carried on long after the customer has bought the product. It aims to develop long term relationship to keep the customer satisfied and loyal. So that, marketing is very much important in all types of business organization. In own word, marketing is a societal process which encompasses all activities aimed at satisfying customer needs and wants through exchange relationships to achieve organizational objectives in a dynamic environment.
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