A product may be any thing that satisfies a need or want of a man. Organization develops products for the target market. Products can be of following types:a) Goods: Physical goods such as food, clothing, books, cosmetics, computer etc. They are tangible and touchable in nature. And they also can be owned by individual.
b) Service: Intangible activities that can not be owned or touched by individual is service. Some examples are computer training, hairdressing, bike repair, management consultancy and lecturing in classroom. Most goods also deliver services. Like a computer provides data processing service to the users.
c) Ideas: Ideas include concepts, philosophies, causes and issues. Basic idea like environmental protection, consumerism, human rights, equality of sexes and property rights to women etc.
d) Experiences: Experiences are also like a product. Experiences like climbing the Mt. Everest, rafting trip in river, balloon flying, cable car ride etc.
e) Events: Time-based events such as Olympic game, South Asian Federation games, exhibitions, artistic performance, conventions etc.
f) Persons: Person is related with celebrity marketing for political leaders, movie stars, artists and professionals.
g) Place: Specific location such as country, region, city or village to attract tourists, factories, offices, residents etc. An example is “Visit Nepal 1998”.
h) Properties: They are intangible rights of ownership. They can be land, house, share, debenture etc.
i) Organization: They are building of strong and favorable public image. Examples are: SONY- It’s ‘SONY’, PHILIPS- “Let’s make things better”. Hulas “Why buy others when Hulas is there”.
j) Information: Production and distribution of information by schools, universities, newspapers, magazines, internet, CDs etc.
Where, brands help the customer to identify products of different company or industry of different country.
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