Most beautiful places and cultures &Marketing business

a) The production Concept:
This concept holds that customers prefer widely available and low cost products. This concept has the following features:

a. Production-orientation of the organization. It aims at selling what can be produced.

b. High production efficiency through improved technology, standardization and mass production.

c. Mass distribution of the product to facilitate wider availability.

d. Low price to attract customers. Price is regarded as critical for marketing.

Under this concept, mangers concentrate on increasing production volume, reducing costs, and mass distribution. Many Nepalese organizations are still working under the production concept. This concept is widespread in developing countries.

This concept is useful to expand the market share. But it leads to impersonal and poor-quality service. It ignores non-price variables.

b) The Product Concept:
This concept holds that customers favour products that offer good quality, high performance, and innovative features. This concept has the following features.
i. Quality orientation of the organization. It aims at improving the product through innovation.
ii. Superior products at reasonable price; long lasting well-made products.
iii. No concern for customer needs; product-orientation.
iv. Quality improvements over time to attract customers.

Under this concept, managers focus on making superior products. They disregard customer preferences. They give excessive attention to product. But changing customer preferences and technology make the products obsolete.