Quality is perception of product excellence by customers to satisfy needs. Improving product quality has become a top priority for marketing. There is an intimate connection between total quality marketing and profitability. Total quality marketing leads to customer satisfaction. Customer satisfaction leads to profit achievement by the organization.The dimensions of quality can be:
- Performance of the product
- Reliability conformance of the product
- Durability of the product
- Serviceability of the product
- Features of aesthetics of the product
Quality is the totality of features and characteristics of a product that bear on its ability to satisfy needs.
Total quality marketing refers to the adoption of total quality management (TQM) concept for marketing. It serves as the key to value creation and customer satisfaction.
Total quality management is continuously improving products quality through everyone's commitment and involvement to satisfy customer needs.
Total quality marketing refers to the adoption of total quality management (TQM) concept for marketing. It serves as the key to value creation and customer satisfaction.
Total quality management is continuously improving products quality through everyone's commitment and involvement to satisfy customer needs.
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