The features of marketing information system are:a) Inter related components: Marketing information system is a set of inter-related components. They consist of people, equipment, and procedures. Computer hardware, software, and information communication technology is used to design and deliver it.
b) Processing: Marketing information system collects, processes, analysis, stores, retrieves, and disseminates information for decision marketing and control. Its output consists of various reports.
c) Timeliness: Marketing information system provides right information to right people at right time. Information if received late has no use.
d) Accuracy: Marketing information system provides accurate and reliable information. Past and present information are more accurate than future forecasts. It also provides complete information.
e) Consistency: Market information system provides consistent information. All data is based on same definition, assumptions, and time period.
f) Accessibility: Market information system is easily accessible. The information is properly secured. But it is easily available to authorized persons. Information communication technology has facilitated accessibility. It also avoids information overload.
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Hi, Umesh Chaudhary
ReplyDeleteI must say these features about marketing information system looks practical and effective and I appreciate your efforts in writing this article and sharing it with us. Thank you for keep sharing.
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