Most beautiful places and cultures &Marketing business

We know that, there are different sorts of market segmentation. Some of them are described as follows:
1. Target Marketing:
The total market is viewed as consisting of heterogeneous customer groups. They have various characteristics. The market is divided into major market segments. One or more of those segments are selected as target. Marketing mix is tailored to each segment. This is based on new marketing concept.

2. Niche Marketing :
A niche is a more narrowly defined group of customers. It is identified by dividing a segment into sub-segments. Marketing mix is tailored to the niche. Niches are fairly small groups whose needs have not been well served. They are willing to pay higher prices.

3. Local Marketing:
The marketing mix is tailored to the needs and wants of local customer groups. They can be localities or stored in local area. For example, New road in Kathmandu Nepal.

4. Customized Marketing:
The market is viewed as consisting of individuals with distinct needs and characteristics. Marketing mix is tailored to each individual. Tailor-made clothes and individually designed houses are examples. Business-to-business marketing is largely customized. This is based on customer concept of marketing.

The market is viewed as consisting of individuals with distinct needs and characteristics. Marketing mix is tailored to each individual. Tailor-made clothes are individually designed houses are examples. Business-to-business marketing is largely customized. This is based on customer concept of marketing.