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The marketing intelligence system provides information about everyday happenings in the marketing environment. It is based on environmental scanning.
The Sources of marketing intelligence are:

a) Marketing Managers: They read books, newspapers, and trade publications. They talk with customers, suppliers distributors and personnel within the organization to gather information.

b) Sale Force : They spot and report new developments in the market place. Organizations train and motivate them for marketing intelligence purposes.

c)Middlemen: They handle several products and usually know in advance about competitor's moves. They can provide vital market information.

d) Specialists:They are appointed to gather market intelligence. They even pose as "mystery shopper" to assess how employees treat customers or how compositors price their products.

e) Outsourcing: Commercial detectives are hired to gather specific information. Data can be purchased from research firms which specialize in supplying information at low cost.

f) Marketing Information Section: Organizations can establish a Marketing Information Section for marketing intelligence. It formally scans the environment to gather information. It also surfs
the internet to gather data.