We know that, quality is perception of customers towards products either it is good or excellent. Product should be good in quality. Then it can attracts to the customer globally. So that, organization should produce quality products for establishment in the competitive world. It is necessary in a organization. And here is some requirements for total quality marketing:
- Total commitment to quality from top management. This is a must.
- Customer-orientation of the organization. The new marketing concept is practiced through proactive marketing.
- Organizationwise involvement. Quality is everyone's responsibility for their own work. Total quality is everyone's job. All functions of the organization work together to satisfy customer needs.
- Team effort. Decision making by cross functional process teams.
- New technology, such as digitalization, computerization, robotics etc. Information communication technology is used for marketing purposes.
- Use of improved quality material and other inputs.
- Flexible production process and methods.
- Use of statical quality control tools for measurement of quality.
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We know that, quality is perception of customers towards products either it is good or excellent. Product should be good in quality. Then it can attracts to the customer globally. So that, organization should produce quality products for establishment in the competitive world. It is necessary in a organization. And here is some requirements for total quality marketing:
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